1. Keep things clean:
If you want people to be drawn to your page it has to stand out from series after series of articles. Images and negative space will draw the eye.
- Grab attention with a good headline.
- Keep them short - normally no more than 2 minutes
If a video is too long, people will forget important information and its often difficult to keep people’s attention
Don’t try and say everything.
Keep your information clear and concise. The easier it is to read the more likely it is to catch passers-by.