1. Don’t try and say everything.
    Keep your information clear and concise. The easier it is to read the more likely it is to catch passers-by.

  2. Make it clear what your product actually does.
    Using visuals and diagrams you can show information in a far more stimulating way.

  3. Give your product context, show where it will be used.
    Photos, animations, videos, case studies and brochures. Customers are interested in your original content which will give them more information.

  4. Proof-read everything for errors.
    Grammatical errors look sloppy and can give your whole message a bad impression.

  5. Use images and diagrams along with well written messages.
    Graphics help explain many things better than words and are useful for your audience who don’t have English as a first language.

  6. Scantily clad images aren’t appropriate, even if it is to demonstrate effective reproduction of skin tones!

  7. Ensure everything has a consistent visual style.
    Creating a common design language makes everything easier to read and understand.

If you need help with your concept or execution contact us for help!