A long-standing PR client of ours asked for some help with brand advertising. The brief was loose to say the least! Essentially it boiled down to, “We’ve come up with a few phrases we like the sound of – can you come with with something around those please?” Sure, no problem! A few team discussions later, the project was left in the hands of our uber-talented senior designer (actually, all of our designers are uber-talented) and 24hrs later we had a full campaign of six or seven brand adverts that the client adored. Job done!